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Amsterdam pokreće oglasnu kampanju "Kloni se podalje" usmjerenu na mlade Britance

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Amsterdam has warned rowdy British sex and drug tourists to “stay away”, piše BBC-jeva reporterka Anna Holligan.

A digital discouragement campaign targeting men aged 18 to 35 in the UK is being pushed out by the Dutch city’s council.

The initiative forms part of efforts to clean up Amsterdam’s raunchy reputation as Europe’s most liberal party capital.

Tipično tupo, videa pokazuju mladiće kako teturaju na ulici, kojima je policija stavila lisice na ruke, uzeli su im otiske prstiju i fotografirali ih.

The online ads, highlighting the risks associated with the excessive use of drugs and booze, will be triggered when people in Britain tap in terms like – stag party, cheap hotel or pub crawl Amsterdam.

The message is uncompromising – a long weekend in Amsterdam may create the wrong kind of memories, the escapism you crave in the renowned party capital could result in inescapable convictions.

Britanci mogu pronaći povratne letove za Amsterdam za £50 (€57; $62).

Oglas

UK-based travel agencies also offer stag weekends in Amsterdam, including canal boat cruises with unlimited booze, “steak and strip” nights and red light district pub crawls.

Godinama su se ljudi žalili na pijane Britance koji mokre u javnosti, povraćaju u kanale, skidaju se i sudjeluju u pijanim tučnjavama.

https://emp.bbc.co.uk/emp/SMPj/2.48.0/iframe.htmlMedia caption,

Amsterdam upozorava mlade Britance na asocijalno ponašanje

This is not a new phenomenon. Almost a decade ago, Amsterdam’s then mayor invited his London counterpart Boris Johnson, who had described the city as “sleazy”, to see for himself what Brits got up to.

“They don’t wear a coat as they slalom through the red light district… they sing ‘You’ll never walk alone’. They are dressed as rabbits or priests and sometimes they are not dressed at all. I’d love to invite him to witness it,” Eberhard van der Laan said at the time.

Kritičari tvrde da su ciljane oglasne kampanje diskriminirajuće i temeljene na nepoštenim stereotipima.

U Nizozemskoj je kafićima dopušteno prodavati kanabis sve dok slijede određene stroge uvjete, poput zabrane posluživanja alkoholnih pića ili prodaje maloljetnicima.

“Tourists come for the museums and also for the coffeeshops,” Joachim Helms, owner of the Greenhouse coffee shop, told me.

Kimnuo je prema ženi u 60-ima i istaknuo da njegova klijentela dolazi iz svih društvenih i ekonomskih slojeva života, tvrdeći da pokušaji da se neki isključe na temelju njihove dobi i spola krše načela slobode, tolerancije i jednakosti kojima se Amsterdam ponosio.

Joachim Helms
Joachim Helm’s coffee shop has been visited by many stars, including Miley Cyrus, Snoop Dogg, Rihanna and Justin Bieber

Ali uske, popločane ulice i kanali prepuni biciklista pod pritiskom su.

Amsterdam is one of the world’s most visited cities. Around 20 million visitors – including a million Brits – visit the city, which has a population of approximately 883,000, every year.

But over-tourism is testing the locals’ tolerance and has compelled the council to act.

Larger-than-life billboards displayed in the red light district show photos of residents, with words reminding visitors: “We Live Here”.

The council is in the process of moving the famous neon-lit windows, where sex workers parade for trade, out of the residential heart of the capital to a new “erotic zone”.

Šuškanja o potpunoj zabrani trgovine seksom za sada su izblijedjela. Umjesto toga, uvode se stroža pravila rada.

Počevši od ovog vikenda, bordeli i barovi će imati ranije vrijeme zatvaranja, a zabrana pušenja kanabisa na ulicama ui oko Crvene četvrti stupa na snagu u svibnju.

There is still debate about whether tourists should be banned from the Dutch capital’s cannabis cafes.

Amsterdam’s mission is to make the industry less seedy, more sustainable, and the city, more liveable.

Ali mnogi mještani koji žive u visokim uskim gradskim kućama koje se nižu duž kanalskih prstenova iz 17. stoljeća kažu mi da problem nisu mladi ljudi, već sam broj ljudi.

“It feels like we’re living in Disneyland or a zoo,” the Visser family told me.

Zamjenik gradonačelnika Sofyan Mbarki rekao je da Amsterdam već poduzima više mjera upravljanja nego drugi veliki gradovi u Europi.

“Visitors will remain welcome but not if they misbehave and cause nuisance,” he added.

People have been responding to the anti-tourism campaign on social media, with one man joking it “looks more like a commercial to me” and another remarking it was a “mystery why 18-35 [year olds] would be attracted to a city with legalised drug cafes and brothels”.

Others seem sceptical of the campaign, with one woman writing: “They want to make money with families and museums but they know it’s weed and red light that keep the city running.”

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